Visual Identity System


The correct and appropriate use of visual images is an integral part of Iowa State University's visual identity system. Powerful, dynamic, and clear photography and illustration set the tone of any communication and should present the university and its programs in a professional manner.


University Image Archives: The image archives is a large and diverse collection of university-approved photographs, including individual images of faculty and a wide variety of campus buildings and scenes. The photographs are available for a small fee, in low or high resolution, for use in print, web, and electronic presentations. Please contact the Special Collections Department, further information is available here.

Photography is considered intellectual property. Any photographs used in your communication must have the approval of the photographer. There are also situations when permission must be obtained from those being photographed. Click here to read the guidelines. Click here to download a photo release form: DOC | PDF

For more information concerning specifications for scanning images or how to set up your file for print, contact Printing Services - 294.3601.

For additional information about using photography in various mediums, see the tips on this page.