Yes, the University has a Brand
Yes, the university has a brand
It's in the minds of students, parents, alumni, donors, legislators, business and community leaders, and others. The university has nurtured this precious brand (much like you pay attention to your own wardrobe and what it says about you) for many years. It is our job to make sure every unit within the university takes full advantage of the power of the Iowa State reputation. And University Marketing has the experience and the resources—internal and external—to help you harness that power.